Overview:
At A:R:C, our top priority is customer data security and we take seriously the protection of your rights in relation to the data you share with us. We are committed to protecting the data of our customers and will comply with all data protection legislation relevant to our company.
Contact details:
Post:
A:R:C
6 Chalklin Business Park
Longfield Road
Tunbridge Wells
Kent
TN2 3UG
Email: info@arc-forever.com
Telephone: +44 (0)1892 577 775
Cookies:
Some of the cookies we use are essential for our website to function as intended. Others are optional but exist to enhance the performance of the website for you and other people who visit it.
- Cookies are files containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, and stored by the browser.
- The identifier (a string of letters and numbers) is sent back to the server each time the browser requests a page from the server.
- This helps the web server to identify and track the web browser.
There are two types of Cookies – “session” cookies and “persistent” cookies.
Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.
We are required by law to keep cookie data only for as long as is necessary for the purposes for which we collect it.
Cookies we use:
Strictly Necessary Cookies (1)
Cookie key: wordpress_test_cookie
Domain: arc-forever.com
Path: /
Cookie type: First-party
Expiration: Session
Description: Used on sites built with WordPress. Tests whether or not the browser has cookies enabled.
Performance Cookies (9)
Cookie key: sbjs_first_add
Domain: arc-forever.com
Path: /
Cookie type: First-party
Expiration: Session
Description: This cookie is used to store details about the user’s first visit to the website, including timestamp, referring site, and source of the traffic, to assess the effectiveness of marketing campaigns and website sources.
Cookie key: sbjs_current
Domain: arc-forever.com
Path: /
Cookie type: First-party
Expiration: Session
Description: This cookie is used to track users’ activities and interactions across the website to facilitate better analysis and understanding of traffic sources and user behavior.
Cookie key: sbjs_first
Domain: arc-forever.com
Path: /
Cookie type: First-party
Expiration: Session
Description: This cookie is used to store information about the user’s first session on the website. It tracks details such as the source from which the user came, the path they took, which search engine and keyword were used, and their location at the time of the first visit. This information is used to analyze and improve the website’s performance by understanding user behavior.
Cookie key: _ga_1SG7HEJB8H
Domain: arc-forever.com
Path: /
Cookie type: First-party
Expiration: 1 year 1 month
Description: This cookie is used by Google Analytics to persist session state.
Cookie key: _ga
Domain: arc-forever.com
Path: /
Cookie type: First-party
Expiration: 1 year 1 month
Description: This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
Cookie key: sbjs_migrations
Domain: arc-forever.com
Path: /
Cookie type: First-party
Expiration: Session
Description: This cookie is used to track user interactions and migration between different pages or sections of the website to improve user experience and website performance analytics.
Cookie key: sbjs_current_add
Domain: arc-forever.com
Path: /
Cookie type: First-party
Expiration: Session
Description: This cookie is used to store information about the current visit to distinguish between users and sessions. It typically includes details such as source of traffic, campaign data, and user behavior to help in tracking and analyzing the effectiveness of marketing campaigns.
Cookie key: sbjs_udata
Domain: arc-forever.com
Path: /
Cookie type: First-party
Expiration: Session
Description: This cookie is used to store user-specific data to help monitor and analyze the effectiveness of the advertising campaigns and optimize the user experience on the website.
Cookie key: sbjs_session
Domain: arc-forever.com
Path: /
Cookie type: First-party
Expiration: 30 minutes
Description: This cookie is used to track user activity and sessions to improve the performance and usability of the website, helping to understand how visitors interact with the website.
Google Analytics:
At A:R:C, we analyse the use of this website with Google Analytics. The information generated relating to our website creates reports about the use of our website – this information is stored by Google.
How long will my information be kept for?
We will not hold your data for longer than necessary and only for the purposes set out in this privacy policy.
How will my information be collected?
We collect information when you:
- Create an account or use the A:R:C website
- Contact A:R:C by telephone or email
- Complete any forms for transactions or other purposes
What information will be collected?
With your permission, we hold your personal information, preferences and details of your transactions to keep you informed by email, post, telephone and/or through other digital means (including social media) about our products.
We collect or use the following information to provide services and goods, including delivery:
- Names and contact details
- Addresses
- Purchase or account history
- Payment details (including card or bank information for transfers and direct debits)
- Account information
- Website user information (including user journeys and cookie tracking)
We collect or use the following information for the operation of customer accounts and guarantees:
- Names and contact details
- Addresses
- Account information, including registration details
We collect or use the following information for service updates or marketing purposes:
- Names and contact details
- IP addresses
- Website user journey information
- Email open and click behaviour
We collect or use the following information to comply with legal requirements:
- Names and contact details
- Addresses
We collect or use the following personal information for dealing with queries, complaints or claims:
- Names and contact details
- Addresses
- Account information
- Purchase or service history
In addition to the above, we may also collect details of when you contact A:R:C by email, post, social media or telephone, and we may keep a record of this correspondence.
Where and how will my information be shared?
We will not sell any of your personal data to third parties. However, when providing our services to you, we share your data with the following type of companies:
- Companies involved with the payment and logistics of your purchase
- Professional service providers who help us run our business, such as website hosts and marketing agencies
As our website contains links to third party websites, the information you provide will be subject to the third party’s privacy policy, as well as this privacy policy. A:R:C is not responsible for the privacy practices or content of these websites.
Lawful bases and data protection rights:
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are, in brief, set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
- Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
- Your right to erasure – You have the right to ask us to delete your personal information.
- Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information.
- Your right to object to processing – You have the right to object to the processing of your personal data.
- Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy policy.
Our lawful bases for collecting or using personal information are:
Consent: we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
Contract: we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation: we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
How can I request a change to my personal information?
You may request to have your details changed or deleted by contacting the A:R:C team directly. Please note that while your request is being processed, for a short time you may continue to receive communications.
Complaints:
If you believe that we have not complied with your data protection rights, you can contact us using the contact details at the top of this privacy policy.
If you remain unhappy after raising a complaint with us, you can also complain to the ICO at:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113